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ATi to go by the wayside

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We all knew it would come sooner or later.  After AMD's acquisition of the ATi brand, it was inevitable.  The lone brand of the classic GPU era is nVidia.  Gone are the days of 3dfx, S3, Trident, Creative, ATi, and more.  AMD will take over branding for the ATi Radeon series of cards.  Of course, the products will still be designed by the same team.  The cards will just be named differently.

This branding change make sense for the AMD Fusion line.  Just as Intel has its own integrated graphics division, their Centrino requires Intel CPUs and GPUs to be paired.  It's just a little sad to see a brand of 25 years swallowed up and only remnants trickling out.  Anyone remember the 3D Rage?  The All-in-Wonder?  All relics of the past to be remembered as revolutionary concepts in the field of computing.

Goodbye ATi.  Rest in peace.  Your memory will live on.

 

Study: Killer 2100 Provides Significant Latency Improvements

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Back at E3 we got a look at the Killer 2100, the latest Network Interface Card (NIC) from Bigfoot Networks.  While there, we were impressed with both the potetial of the 2100 and the ease of use of its user interface.  In spite of all of this, their were still some unsolved questions about just how well the 2100 performed while gaming.  Well, the folks at Jon Peddie Research have studied just that question and came away with one answer: it performs very well.

 

Youtube Becomes More Like TV

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Google announced on Wednesday that Youtube would be receiving a new feature called Leanback.  It provides a a continuous stream of videos chosen based on your interests, subscriptions, friends, etc.  From the YouTube blog post on Wednesday evening, "YouTube Leanback is all about letting you sit back, relax and be entertained. Videos tailored to your interests play as soon as you visit the site and they play in full screen and high definition, continuously."  You can read more about it on the Youtube blog or here in an article from pcmag.com.

 

AMD Boosts Athlon Lineup

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AMD has released some new cores to speed up their Athlon line.  These new cores are being sold at the same price as the old Athlons with a speed up of 100+ MHz.  Read more after the break to see a comparison of the new cores with the older ones.

 

 

 

Seagate Technologies to ship movies on Hard Drives

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For one month, Paramount Pictures is teaming up with Seagate in order to promote over 20 movies.  The movies will be shipped on a 500GB hard drive and sell for $100 with the movies "GI Joe" and "Star Trek" among others already included.  The movies take up roughly 50GB but will cost at least $10 each to play due to Windows Media DRM embedded.  This is likely due to falling DVD sales.

 


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